WWF

WWF

Stop the poaching

This pitch had the task to draw attention to the poaching in Africa. The ivory that is taken off from rhinoceroses and elephants in the most brutal way is considered a remedy and aphrodisiac in asian countries. In order to point out this terrible state, I created a visual that emotionally but also brutally shows what is happening there. The idea has become established and was later placed nationwide on various advertising spaces.

Stop the poaching

This pitch had the task to draw attention to the poaching in Africa. The ivory that is taken off from rhinoceroses and elephants in the most brutal way is considered a remedy and aphrodisiac in asian countries. In order to point out this terrible state, I created a visual that emotionally but also brutally shows what is happening there. The idea has become established and was later placed nationwide on various advertising spaces.

Keep the wild where it belongs

These are some other concepts to visualize the human threat. The WWF is more in favour of a simple message which shouldn't be brutal or a graphic in representation of this campaign.

Keep the wild where it belongs

These are some other concepts to visualize the human threat. The WWF is more in favour of asimple not so brutal graphic representation of the message.